App Marketing: Using Micro Influencers to Generate Thousands of Downloads and get Ranked in the App Store

I have always been an entrepreneur. My father owned a fire extinguisher sales and service route and passed his entrepreneurial spirit on to me and my brother. At 12 years old, i started mowing lawns for my neighbors. I built a small route and made decent money for a young kid. My brother and I would also sell cotton candy at a park near our house along with drinks and candy. I knew I always wanted to work for myself from a very early age. After serving a full-time mission for my church for two years in Pocatello Idaho, I was offered a job working for Fran Tarkenton. I became friends with him and after a few months he started mentoring me personally. After playing in the NFL, Fran went on to start a software company. He also started numerous other companies that all did very well. I got my passion for software development and loved working for Fran but that entrepreneurial bug in me, made me want to go out on my own.

After being mentored by Fran Tarkenton from 2002 to 2004, I started my own software company. I found a huge problem a lot of internet companies were running into with their large databases not being indexed by Google. Back in 2005, Google was still having a hard time indexing dynamically generated content (Content pulled out of a database and displayed in a style sheet online). This prevented these companies from being ranked in the search results on a lot of valuable keywords. My software took this dynamic content and generated a static webpage that was always up online getting crawled and indexed by the search engines. After finishing the development of the software, I took on my first big client… A regional sports apparel retailer. We used our software to take all of their sports apparel and create unique keyword pages for each keyword. For instance, we wanted the company’s “Colts Jerseys” to rank on keywords like “Colts Jerseys”, “Broncos Jerseys” and so on. Each keyword variation had its own page completely optimized for that keyword. When you combine all those keywords across all the NFL Teams and factor in all the variations and potential combinations, we had over 400,000 unique keyword pages. While this methodology worked extremely well back in 2005, there is no way it would work now.

In the middle of 2005 when I started developing their website using our UKP software, the company had very little web presence and most of its sales came from retail locations.

Within 3 months of implementing our software, our client was ranked on the first page of the search results for over 88K high volume keywords. We built five other websites just like our main site using our software and got all of the sites ranked on the same keywords. Within 3 months, we took up the entire first page of the search results on 88K keywords. In just one year, the company went from doing $6M a year in the mall to doing over $128M a year online.

For the next five years, I worked for clients like Gutter Helmet, Dr. Scholl’s, Tire Kingdom, Interline Brands and several others. Our software kept performing and we would update it as often as Google would make changes to its algorithms.

In 2010, I started developing my own internet companies. I would take an idea, bring it to market, make it profitable and sell it for a huge profit. I exited from over 24 companies using that approach till about 2014 when I started a Venture Capital firm that invested in early stage technology companies and CPG (Consumer Packaged Goods) companies. I also kept running a marketing agency that I founded in 2010 to help provide marketing resources to the companies our VC firm invested in. With 74 operating partners, we are able to fill gaps in a lot of start-ups management teams. These resources and our experience have enabled us to take a $5M dollar fund and grow it to a valuation of over $70M in just 5 short years.

The process of flipping internet companies made me realize a few things. First, I needed an easy way to scale up a company while spending as little money as I could on marketing. And second, I needed it to happen as quickly as possible. In 2010 I came up with a novel approach of using “Brand Ambassadors”… today’s modern day “Influencers” to help me market products to people in social media. Back then, my primary social media avenues were Facebook, Twitter and LinkedIn. Once Pinterest came around, I rolled that into our strategy and the same with Instagram.

As each of these platforms evolved, our strategy would evolve with it. As new features came out, we would quickly learn how to use Influencers to reach economies of scale that paid marketing would cost too much to achieve. Since 2010, I have worked with over 9 Million Influencers. This experience has given me a tremendous amount of insight that I have used to help my companies and clients achieve some pretty impressive results. I will share these insights and strategies with you throughout this book. I hope you too can achieve the same kinds of results that I have using these same strategies.

You won’t find a lot of cookie cutter, basic concepts in this book. I only teach you strategies that will change the way you use social media platforms. This book will not teach you how to set up a Facebook page, or walk you through every aspect of social media marketing. You can get that from a simple Google search and articles other people write. These strategies aren’t being used by very many people and the concepts you find within are truly unique. The main difference in how we use social media to scale our companies is the use of “Micro Influencers”. This book will cover numerous strategies designed to leverage Micro Influencers to reach goals that grow your business.

I currently own and operate an Influencer Marketing platform called InstaTout. With over 200,000 Micro Influencers, we have the ability to instantly generate tens of thousands of App downloads, reviews and get Influencers sharing your app in social media. This allows you to get your App ranked in the App store for your categories and access the tens of thousands of organic users waiting to find and download your App. We love working with App creators who trust InstaTout to grow their business using Micro Influencers.

WHY USE MICRO INFLUENCERS?

Developing an App is no easy feat. Marketing your app can be just as challenging. There are so many options when it comes to marketing your App that it can be overwhelming. Determining what marketing mediums generate the most downloads however can be the wrong approach. Downloads are great, but what your App really needs is active users. Micro Influencers are a phenomenal choice as they deliver highly engaged users who create content about your App like review videos, post them to YouTube and share them in social media to drive views. Micro Influencers will help get your App ranked in the App Store where it’s now visible to organic App store visitors and builds forward momentum from there.

This article will teach you how to use Micro Influencers to reach all of the objectives below:

• Generate thousands of App Downloads and Reviews to rank in the App Store
• Leverage Micro Influencers to share your App with their contact list and generate referral downloads
• Leverage Micro Influencers to create content for Apps that rely on User Generated Content
• Beta Test your App and get feedback from Micro Influencers
• Generate App awareness using Micro Influencers to create and share content about your App in social media
• Generate over 1,000 Influencer created video reviews posted to YouTube and shared in social media
• Find geo targeted Influencers to grow your App in local areas
• Create thousands of Brand Ambassadors to help promote your brand through word of mouth marketing

*This course is only intended for advanced marketing professionals with an existing knowledge of basic internet marketing mediums like Facebook Ads Manager, MailChimp and other platforms needed to run an Influencer campaign. If you aren’t familiar with these basic topics, please become familiar with them before pursuing the strategies outlined in this article

INTRODUCTION TO MICRO INFLUENCERS

You might not be familiar with Micro Influencers but by the end of this book, you will grow to love them. Micro Influencers are just normal people like you and me with a Facebook and Instagram account and between 500 and 200k followers. On InstaTout, our average Micro Influencer has 2200 followers. You are probably more familiar with Macro Influencers who have millions of followers and demand hefty sums of cash to promote brands. For all intents and purposes, we will only be focusing on Micro Influencers.

Macro Influencer Disadvantages

Cost Prohibitive — Macro Influencers charge hundreds to tens of thousands of dollars per post, this makes it very difficult to scale your brand with smaller budgets.

Limited Engagement Opportunities — Macro Influencers tend to post “Shoutouts” which can’t link to your website, landing page or lead forms. The only thing they can do is add your Instagram handle. If your intent is to drive traffic, this limits the amount of traffic you will get from a shoutout as potential customers have to navigate to your bio and click on your bio link.

Short Life Cycles — Shoutouts also have short life cycles, most only stay up for 4–8 hours before being taken down so there are no long-term benefits to them.

Only Reaches Passive Consumers — If you are trying to sell a product or service on Instagram using Macro Influencers, you will only be reaching passive consumers. These are people that are only on the Influencers feed to consume content produced by the Influencer. They aren’t actively trying to find your product, so their purchase intent is minimal at best. This results in few sales and lots of wasted ad dollars. Unless your Influencer is hyper targeted to a specific niche of followers that directly match your niche, the ROI of these campaigns can be very small to non-existent.

Difficult to Scale — Working with macro Influencers sometimes requires long negotiation periods, content calendars and limited engagement opportunities. Leveraging numerous Influencers for your campaign will be difficult especially if you are trying to launch a full campaign all at the same time.

The Micro Influencer Difference

Micro Influencers are easy to work with, they have no misconceptions about their limited ability to reach millions of followers because they don’t have many. Micro Influencers have the ambition to become Macro Influencers and getting to work with any company who reaches out to them is an exciting prospect. Here are a few reasons we only work with Macro Influencers:

You can afford an army of them — You could easily spend $5,000 on one shoutout with a Macro Influencer. For the same budget, you could engage over 1,000 Micro Influencers using a contest and pay the winner $1,500 to $2,500 and use the rest of your savings to cover other related campaign costs. I would rather have an army of 1,000 people creating and sharing content for my brand everyday for three months at a time.than waste it on one shoutout.

You’ll get greater reach — Micro Influencers reach infinitely more targeted customers than an Influencer with a million followers. Only a small percentage of an Influencers followers will even see their post and engage with it. Having 1,000 influencers create, share and promote your brand all over the internet will reach millions of eyeballs. Further, Influencers can rank your own content in search engine result pages allowing you to generate higher quality, highly targeted customers see your content.

Build brand affinity — Hiring Micro Influencers gives you an awesome opportunity to tell your story to people who will actually listen to it and share it with family and friends. Micro Influencers get hyper engaged in the process of creating and sharing content.

Build lasting value — Micro Influencers can create a massive amount of content about your products and brand. They can create product review videos, informational videos about your industry, unpackaging videos and social media posts. They can also share content you create like blog posts, social media posts and videos. This content allows you to drive more product and brand discovery long after the campaign is over.

Build Authority — Micro Influencers help you build brand authority with Google, Instagram, YouTube and other platforms you use to reach consumers. Authority helps your content rank quicker in social search engines and Google search as the content you create that is shared and engaged with during your campaign is now very authoritative. As Influencers share your posts, like and comment on them, they become more authoritative along with your brand.

ACQUIRING INFLUENCERS USING FACEBOOK ADS

We created an amazing article that explains how to use Facebook Ads manager to acquire Influencers for as little as .28 cents. You can read article by clicking HERE

CAMPAIGN SET UP

In order to run a successful and well managed Influencer campaign, you will need to rely on technology. We will go into a lot of detail for this section as it’s vital to your campaign’s success.

CONTEST MANAGEMENT SOFTWARE

The first thing you will need is some contest management software. InstaTout offers advanced contest management software that will manage your Influencers, track points and provide detailed analytics during your campaign. You can also create your own landing page and direct Influencers to take actions listed on this landing page. However, you won’t be able to track results or analytics using this approach. You can also find other companies that offers social media contest software that you can implement for your campaign.

InstaTout offers a lot of contest types all designed to reach a specific goal. Each of these options are discussed in detail in our “Instagram Strategies Section”. However, there are some common elements that all campaign types share and are related to setting up the software.

Campaign Stages

The first consideration you need to make is how long your contest will last. You should run Influencer campaigns for three months at a time in order to maximize the amount of engagement, content and exposure you get from each Influencer. You can run shorter campaigns but the ROI you get from them are greatly diminished. You will need to set up a contest calendar that breaks the contest up into the following stages:

Open Enrollment — This stage allows Influencers to sign up for the campaign before it actually starts and points are earned. This stage typically lasts for 4–7 days depending on your Influencer acquisition strategy.

Content Submission — For campaigns with a content creation element, a submission phase should last for at least a week. This allows Influencers the ability to create and edit content they will submit for the contest. If your Influencers are creating video content or need to receive your product in order to create a video, you should offer more time during this period.

Open Contest (Stage One) — Once all the content has been submitted, Influencers should start earning points by driving traffic, shares, likes and comments to their submission. Each of these actions earn points for the Influencer. Stage One should last a full month.

Open Contest (Stage Two) — At the end of Stage One, the top 60% of Influencers with the most points will go on to Stage Two. Here they will continue to earn points to stay at the top of the leader board.

Open Contest (Stage Three) — At the end of Stage Two, the top 50% of the remaining Influencers will compete for the grand prize. At the end of this one month period, the Influencer with the most points will win the prize money.

Winner Announcement — Two days after the end of the campaign, you should announce the winner of the campaign with an email blast and social media post.

CONTENT DRIPS

In order to keep Influencers engaged, you will want to provide more opportunities for them to earn points. One great way to get more value out of your contest is to offer points for sharing, liking and commenting on your social media posts. The more content you create, the more exposure you are generating for your brand. You should create enough content for the entire length of your campaign and use content drip software to automatically post the content to your Instagram and Facebook feeds. Content drips should contain the following types of content:

- Product/Service Related Posts

- Niche/Industry related Posts

- Shoppable Instagram Posts

- Inspirational/Motivational Posts

EMAIL DRIPS

Email drips are vital to keeping your Influencers engaged in your campaign. Every time content is posted to your Instagram feed, an email should also go out a few minutes after automatically. If you set up your campaign to offer influencers the ability to earn points for sharing content, you will want to make sure Influencers are aware of each new post so they can share it and earn points. You should automatically send out the following types of emails to increase engagement throughout your campaign:

- New Content

- Contest Ranking Updates

- Brand News

- Product Launches

- Product or Service Discounts

- New Blog Posts

INFLUENCER DATABASE

When Influencers sign up to participate in your campaign, they should be stored in a CRM that only you can access. If you use MailChimp or other email service provider, a CRM is usually included to store customer information. This also makes it easy to segment Influencers during your campaign and add them to different mailing lists. It’s also good to make a backup of your database in file format stored on your computer in case something happens to your CRM account.

ENGAGING INFLUENCERS

When an Influencer finds your ad on Facebook or Instagram, they should fill out a lead form and then be redirected to your Influencer informational page. Here they will learn about your brand, products and the purpose of your campaign. You goal should be to entice Influencers to participate in your brands marketing campaign using gamification. For instance, InstaTout runs spokesperson contests for our clients. Influencers create content and then share it on Instagram in order to earn points and potentially be the brands spokesperson. The Influencer with the most points at the end of a 1–3 month period will win a contract worth $1,500 to $5,000 depending on the clients budget. This cash incentive followed by direct and constant communication with each influencer is the key to keeping Influencers engaged in the campaign.

ENGAGEMENT STRATEGIES

EMAIL AND CONTENT DRIPS

In order to keep each Influencer engaged, it’s important to create an email drip campaign using your favorite mail platform like MailChimp. Your email drip should correspond with a content drip of new content to your Instagram and Facebook feeds. Emails to Influencers should be automated but feel personalized.

Here are a few tips to making emails feel personalized:

1. Use the Influencers first name in the email

2. Make generic statements that sound personalized like “I loved your profile submission picture BTW”

3. Make sure all other influencers emails in your list are sent using BCC (Hides other email addresses receiving the same message)

TEXT MESSAGES

Whenever you blast out an email or your campaign reaches different stages, make sure you send out a text message blast using a service like textedly.com to deliver the text messages. This will increase your email open rates and act as another way to reach your Influencers. Text messages have a 90%+ open rate so they will be opened more when compared to emails.

ADVANCED STRATEGIES

This is the part of the book that you paid for. Everything till this point has just been pretty basic, boring to do lists and things that you probably already knew how to do. This section will be much different. The strategies outlined in this section allowed my platform to take one of our clients Qello Concerts to over 50M downloads, become the number music App in the Apple TV store and generate over $340M in yearly revenue from over 3M paid subscribers. These strategies actually work and can turn your App into an overnight success.

Not only will you learn how to use Micro Influencers to get ranked in the App store, you will learn how to create App discovery opportunities utilizing Influencer created content to keep driving new customers to your App long after the campaign is over. Buckle up and get ready for an amazing ride!

STRATEGY ONE:

GETTING RANKED IN THE APP STORE

There are a lot of factors that determine what apps get ranked at the top of the search results and which ones stay at the bottom of the list. In order to rank your App using Influencers, it might be a good idea to know what these ranking factors are. Below, we will give a general overview of the top ranking factors for both the Google Play Store and the Apple App Store.

Number of and Frequency of Downloads — It’s important that your App receive a lot of downloads and in a very short amount of time. This tells the App Store your App is trending and that they should rank it higher as it will generate more downloads than other apps that aren’t generating downloads outside of the organic traffic from within the App store.

It’s also very important to figure out how many downloads and reviews your App will need to generate in order to compete in your Apps category and subcategories. You will need to engage enough Influencers to overcome these ranking barriers.

Download to Review Ratio — Generating lots of positive reviews is very important to how your App ranks in your category. One of the main actions Micro Influencers take after downloading your App is rating it in the App store.

Number of External Links leading to downloads — The App store wants to see lots of people discovering your App outside of the App store and then downloading the App from these links.

USING MICRO INFLUENCERS TO RANK IN THE APP STORE

Now that we know what ranking factors are important to getting your App ranked in the App store, we will talk about how we use Micro Influencers to reach these objectives.

Step One — Downloads

The first step should be the most obvious, we tell the Influencers to download the App. You want the Influencers to download the App all at the same time so once all the Influencers sign up for your campaign, blast out an email telling them to download the App. Because this is the most important aspect of your campaign, follow up the email with a link to the App’s download page in the App store via a text message. (Use a platform like Textedly to send the text messages)

Step Two — Reviews

Influencers should write a positive review of the App and submit it to the App Store shortly after downloading the App. This should give the Influencers more points for the contest for completing.

Step Three — Use the Apps Sharing Mechanisms

Your App should have some built in sharing mechanisms that allow users to share the App via text to their phone contacts. This allows your Influencers to earn points by sharing the App using this feature and generating downloads that earn them even more points.

Step Four — Create an App review video

Influencers should all create a video review of the App and then upload it to YouTube. The video should include a description of the App with the link where viewers can download the app. The Influencer should then share the video review in their social media feeds to generate video views on the YouTube video.

If you have utilized the right number of Influencers to generate the number of downloads and reviews you need, your App should skyrocket to the top of the search results. In addition to the new organic downloads generated from the App store once your ranked, the app review videos and other influencer contest objectives should produce enough Influencer created content to drive new traffic to your App to keep it ranked long term.

STRATEGY TWO:

Get your Instagram Content to Rank in the Hashtag search results

Instagram is an amazing platform for App discovery. You can get your App into more phones by creating in-house Instagram posts that get ranked in the Instagram Hashtag search results for Hashtags like #Apps #GamingApps #NewApps and so on. These Hashtags are searched by people looking for new apps to download. Your Instagram post should include a description of your app and a message instructing people to click on your bio link to download it from the App Store.

HASHTAG SEARCH RESULT RANKING FACTORS

There are several factors that Instagram takes into account when ranking content in the Hashtag search results. Understanding these factors will help you see how vital Micro Influencers are in overcoming these ranking barriers.

Number and Frequency of Likes — This is the most important factor in determining what posts rise to the top of the search results. The number of likes is important, but equally important is how quickly likes are obtained after the post is added to your feed. This is where Micro Influencers offer tremendous value. Remember how we suggested setting up content drips that then trigger an email and text message alerting the Influencer to your new content. This will allow you to generate hundreds of “Likes” in a short amount of time.

In order to rank at the top of your industry hashtags, you can do a little research and see how many “Likes” the top ranked posts currently have in relation to how long ago they were posted. This will also help you determine how many Influencers you need to engage for your campaign in order to overcome these ranking barriers and benefit from this strategy.

Percentage of Comments in relation to the number of likes — There is a ranking correlation between the number of “Likes” and the number of “Comments” each post receives. Posts with lots of likes but a disproportionate number of comments won’t rank as high.

User Authority — Instagram ranks users according to the level of engagement they receive over all their posts. If you have lots of followers but low levels of engagement in terms of likes and comments, your User Authority will suffer. Accounts with lots of fake followers will drive down your user authority so never purchase fake followers. Running a Micro Influencer campaign will drive up your “User Authority” tremendously. As Micro Influencers engage with your brand on Instagram, a higher percentage of your “Followers” will like and comment on your posts. This will make it easier for you to rank in the Hashtag search results.

Content Type — Instagram ranks video content higher than image based content. Thus, having video content mixed with “Shoppable Instagram Posts” is recommended to maximize the amount of content that gets ranked.

ENGAGING MICRO INFLUENCERS TO RANK CONTENT

In order to get your content ranked using Micro Influencers, you should follow the steps below in order:

Post Content to your Feed — The first step is to get your “Shoppable Post” onto your Instagram Feed. You should include all of the Hashtags you want your content to rank on in the post description.

Send out an Email Blast — Next, you will want to copy the link to your Instagram post and email it to your entire list of Micro Influencers. The message should instruct them to “Like and Comment” on your post in order to win 20 bonus points. Set a time limit for the bonus points because you want as many Influencers engaging with your post as soon as possible.

Send out a Text Blast — You will want to make sure as many Influencers see your post as soon as possible by sending out a text message blast. While this can cost you a little bit of money, it’s well worth the cost as Influencers who get a text message from you can easily open up the Instagram link on their phone and click a few buttons to like and comment on your post.

Once you follow these steps, your post should receive enough likes and comments in a short amount of time to get it ranked at the top of the Hashtag search results for the keywords you included in your post description.

As you can see, utilizing Micro Influencers is essential to getting your content ranked and visible to active consumers who are more likely to make a purchase from you. This is something “Macro Influencers” would never be able to accomplish on their own as Macro Influencers can’t share your “Shoppable Instagram Posts” to their feeds.

STRATEGY THREE:

GENERATE LONG TERM DOWNLOADS USING INFLUENCER CREATED CONTENT

One of the best ways to generate new downloads is to get as much positive third party content created by Influencers as possible. Influencers should create and post content about your app to their Instagram, Facebook and Twitter feeds. They should also create a video review of your App and upload it to YouTube.

Content produced by Influencers could consist of app review videos, app image posts with a shoutout and description of how much they love your App.

HERE’S HOW TO USE MICRO INFLUENCERS TO CREATE CONTENT

The first step in creating lots of Influencer content is to create a list of the type of content you want Influences to create. A list of the most valuable content is outlined below:

Review Videos — These videos should be uploaded to YouTube and include a description of the App and a link to the Apps download page in the App Store. The Influencers should talk about the App, what it does, their impression of it and how it’s useful or entertaining to them. Once the Review videos are posted to YouTube, they should then be shared on Instagram, Twitter and Facebook to generate more exposure.

App Screenshots — Influencers should take screenshots of themselves using the App and then posting the images to Facebook, Twitter and Instagram with a description and download link. For Instagram, it should include your @InstagramUsername.

EXPECTED RESULTS

On average, an Influencer should create 10–30 pieces of content about your App over a 3 month campaign period. If your campaign uses 1,000 engaged Influencers, that’s 10k — 30k pieces of content about your app being posted and discovered during your campaign. The great thing about this type of campaign is that this content is always up generating more branding opportunities and new downloads long after your campaign is over.

STRATEGY FOUR:

USE INFLUENCERS TO SEED APP CONTENT

One of the greatest uses of Influencers for App marketing is the ability to use your Influencers to create content for your App. If your app relies on “User Generated Content” and you don’t have any or a lot of content yet. Running an Influencer campaign to generate this content is highly valuable. One of our clients was in this situation, with just 1,000 Influencers, we were able to generate over 30,000 posts within 3 weeks. Without a lot of initial content, your apps value might not be there for new organic users. This can lead to a huge amount of your initial customers leaving before ever spending any amount of time in your App. You can avoid this problem by using Micro Influencers to create all of your initial content.

HERE’S HOW TO SEED CONTENT USING INFLUENCERS

CREATE AN INCENTIVE — The first step is setting up an incentive for the creation of content by your Influencers. The best way to get the most content created is by offering a cash incentive. Offer a weekly or monthly content creation contest where the Influencer who creates the most content during that time period earns a bonus.

If you can track what users are creating content and how much they create, you can update your Influencers with the number of posts they have created and where they rank for that weeks contest. If you have a thousand Influencers competing in this contest, you could generate tens of thousands of posts in a manner of weeks like our client.

ADD A SHARING MECHANISM — Each piece of content created should also be shared with the contacts in their phones. This can be another way the Influencers earn points. Each time a piece of content is created, it generates new app discovery opportunities by being shared over and over again.

STAY ENGAGED — The more you engage with your Influencers, the more content they will create. Keep sending updates on where they are in the contest pointwise and encourage them to post new content to stay on the leaderboard.

STRATEGY FIVE:

GENERATE BETA USERS BEFORE LAUNCHING YOUR APP

Beta testing your app using Influencers is a great way to help build brand affinity while working out bugs and getting feedback from real potential users. Using Micro Influencers to Beta Test your App might be easier than you think. Once your App is ready to launch, you can use the other strategies in this guide to then get it ranked in the App store and market it online in social media.

Incentivizing Influencers

In order to get Influencers to Beta test your App, you will want to incentivize them. I suggest offering a reward to the Influencer who offers the most valuable feedback. You could also offer free swag in exchange for helping you test the App as well. If you don’t need to many Influencers to Beta test the App, you could just pay each Beta Tester a small amount of money once the testing is completed.

STRATEGY SIX:

DRIVE APP USERS IN LOCAL MARKETS

If your launching an App in a local market, using Influencers is a great solution. When running your ads to find Influencers, you should select a zip code and mile radius for your ads to be shown in. This will allow you to find Influencers in these hyper targeted locations. If your goal is also to get your App ranked in the App store, you will still need to consider utilizing enough Influencers at the beginning to get your App ranked as well. For most categories, you’ll need at least 1,000 influencers to rank quickly in the App store.

When you’re ready to move into new markets, simply run ads for Influencers in each new market and use the Influencers in each market to seed the app with local users who will also share the app with their local friends and family to help expand your base of local users even further.

Conclusion

As you have learned, Instagram can be a goldmine of new customers if you are able to use Micro Influencers in the ways we have taught you. Over a three-month campaign period, you should be able to rank a huge number of keywords on your industries most popular Hashtags and generate product sales using Instagram Shoppable Post features. Increasing brand awareness, the amount of discoverable content on Instagram and promoting your own unique hashtag can help you rack up followers, sell more product and grow your business.

The greatest benefit of running a Micro Influencer campaign however is the relationships you will develop with your Influencers. They will grow to love your brand and continue to engage with the content you post long after the campaign is over. They will also be more likely to recommend you to their friends and family in the future.

InstaTout has developed proprietary software to make running campaigns as easy and automated as possible. We can manage your entire campaign or just certain aspects of it for you. Reach out if you have any questions or comments about this course and check out our website at instatout.com