How I Engaged over 10,000 Yoga Influencers to Grow a Massive Apparel Brand united by Purpose

I believe that building relationships with my customers is paramount to a sustainable brand that drives passion and loyalty. Six years ago, my cousin Josh took his own life. He had just visited my home in Florida for the first time ever and I could tell that his life was filled with pain (He had severe arthritis even though he was only in his 40’s) and depression. He was addicted to his pain medicine and was deteriorating at a rapid pace. I kept thinking to myself, if only I had seen the signs of…