Learn how to find and engage Thousands of Instagram Content Creators to promote your Brand and Products on TikTok
With over 1 Billion Active Monthly users, TikTok is one of the best places to find an actively engaged audience with a penchant for buying what they see on TikTok. Did you know that 55% of TikTok users have purchased a product after seeing it on TikTok? With that in mind, let's discuss the advantages of TikTok Marketing and how to utilize TikTok Content Creators at scale to grow brand and product awareness.
What are TikTok Content Creators?
TikTok UGC Creators are some of the best-untapped product marketers on the planet. They can increase ROAS by over 6X when compared to traditional paid product ads. What most TikTok product marketers realize is that finding, engaging, and managing TikTok Content Creators doesn’t have to be expensive and you don’t even have to pay most Content Creators on TikTok for creating and posting content about your brand. This is possible using Gamification.
How to Find TikTok Content Creators
Searching and contacting individual content creators on TikTok is not scalable and would result in you having to negotiate a paid promotion with hundreds of Influencers to be able to scale your marketing effectively. We don’t want to waste our time doing things the slow way. That’s why we run TikTok ads that target people interested in our niche, but also people that are open to creating content about our products as a Content Creator.
Our TikTok Ads Strategy is fairly complicated and a detail-oriented process. As such it would take too much time to explain it in a way that you could duplicate our results. You can find our full guide on running TikTok Ads to find creators here. This guide will show you how we acquire thousands of new TikTok Content Creators for just .66 each for our product marketing campaigns.
In addition to running your own TikTok ads, you can easily find and engage thousands of TikTok Content Creators on EngageCreators They have over 200k content creators for every platform, and running a UGC product marketing campaign is fairly simple, affordable, and scalable. Campaigns start at $10k and go up from there.
How to Run a TikTok Marketing Campaign
TikTok Marketing is all about engaging Content Creators at scale. When we run TikTok marketing campaigns, we do it with a minimum of 5,000 TikTok Creators. This will allow us to generate hundreds of high-quality user-generated videos that actually convert. As I mentioned earlier, we utilize “Gamification” to engage thousands of TikTok Creators without having to pay each one for their content. Here’s how we do this.
TikTok Creator Contests
Once you’ve acquired all your TikTok Creators, it’s time to get them to create content about your brand, products, software, App, or Services. For this, you will need to set up a “Campaign Landing Page”.
Campaign Landing Page — This is where you will send your TikTok Creators after they sign up for your campaign. On this page, you will need to Instruct them on how to create content about your products and offer them a way to submit their videos once they’ve created them.
TikTok Creator Contest Software — The best software platform for running TikTok creator contests is ShortStack. They have a TikTok contest management feature that has all the functionality you need to run a TikTok creator contest.
Paying TikTok Creators — We want to avoid having to pay each Individual a set fee for creating content. That’s why we offer a $5,000 contract to the Creator whose video drives the most engagement. When you’re working with 5,000 TikTok Creators, this allows you to generate hundreds of videos while only paying a set amount of money. This provides scalability at a fraction of the cost of paying each TikTok Creator.
TikTok Marketing Platforms — If you don’t want to set up and manage your own TikTok marketing campaign, you can run a TikTok marketing campaign using platforms like EngageCreators as we mentioned earlier. This can often be a much cheaper option and more effective one as they have already acquired thousands of TikTok creators and takes the learning curve of running TikTok marketing campaigns out of the timeline to launching a campaign.
Promote TikTok Creator Content with Paid Ads
When you run a TikTok Marketing campaign using TikTok Content Creators, you’ll find that some of your Creators have made some really compelling videos about your products. Because TikTok doesn’t allow creators to add links to their videos, it’s a great idea to promote your creator's content so you can add links to your product purchase pages and increase the creator's post distribution. This will lead to directly attributable sales that provide a higher ROAS over traditional product ads on TikTok.
To promote Creator Content on TikTok, you will need to add the Creator to your TikTok Ads account and then get permission from them to sponsor their content about your products. You can offer them a percentage of each sale or a set fee for doing this.
TikTok Channel Optimization
One of the greatest advantages of using TikTok Content Creators is the ancillary benefit of increasing your TikTok channels account authority. TikTok Account Authority helps your own TikTok posts rank better in the TikTok Algorithm. This makes all of your content more visible and increases the amount of organic TikTok followers your channel gets.
How to get your TikTok posts to rank better
When your TikTok Content Creators produce a video about your product, have them include your TikTok channels username link in their video. Also, have them use specific Hashtags that you want your products to rank on for increased product discoverability opportunities. When you have hundreds of TikTok content creators posting videos and tagging your channel in them, you become more authoritative in the eyes of TikTok and get better placements in your potential customers' feeds.
Conclusion
TikTok Marketing using Content Creators is one of the most effective forms of product marketing available to product marketers. TikTok’s highly engaged audience of buyers is an untapped market that you probably aren’t exploiting right now but easily could be. If you would like to run a TikTok marketing campaign but still have questions, you can reach out to me at robert@engagecreators.com and get one on one help with your marketing strategy.
